Websites for tradies are much more cost effective and environmentally-friendly than advertising via newspapers, TV or radio. They provide convenience for customers, work for their owners 24/7 and never close. A website for those in the trades clearly demonstrates their value to potential customers and aids in differentiating them from the competition.
Individuals only get one chance to make a good first impression and in the online world, a tradie’s website is what forms that opinion. It conveys a sense of the individual or company. Social media links are essential to demonstrate that the website owner is modern and current. Visitors infer any number of things from a website for tradies and it’s critical that they infer the right information.
When individuals visit a website they’re looking for specific information that can include rates, availability, past projects, or testimonials from satisfied customers. The website should focus on relevant information about the individual or the business. A blog can be particularly helpful in explaining a tradie’s specialty, how it can benefit customers, the importance of certain procedures, or sharing thoughts.
A website for tradies is also a means of demonstrating social proof that establishes trust. Customers want to know that the people or company they hire is legitimate and trustworthy. Those social proofs provide the means for individuals to ascertain how responsive an individual or company is and what type of customer service they provide.
Tradies will want visitors to take some type of action while they’re on the website and one of the most effective ways to do that is by offering them something in return for signing up for a newsletter or otherwise divulging their email address, thereby providing the website owner with a potential lead. Visitors can be offered a special report, discount or other small token.
The most important thing that tradies should know is that they’re not the best judge of how well their website is designed or its performance. That’s where the skills of a professional marketing and website development agency are essential. Websites for tradies may seem like a simple matter of adding a few photos and telling visitors what they do. The technicalities are far more complicated and best left to the professionals.Continue reading »